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Category Archives: Marketing

Recession Tip: Get Noticed

by admin on July 11, 2016

Tweet The brilliant ad in a Jakarta shopping mall makes people look really creepy as fleas on a dog. While everyone is complaining and worrying about the economy, get out there by marketing and advertising.  Find fun ways to get noticed for free.  It drives me nuts when brands or people think they are ‘too ...

Mind Blowing Door Openers

by admin on May 02, 2016

Tweet Two years ago I was speaking at the 20th anniversary of Entrepreneurs Organization (EO) in Las Vegas. It is not unusual for people to come up after I present to say hello, ask questions, or ask for my contact info. Not a big deal and it usually doesn’t result in much more than a ...

How to Set Up Your Company to Drive the Highest Sale Price – Part 2

by admin on February 25, 2016

Tweet What’s your business worth? Want to know how to drastically increase the amount a buyer will pay you? A few years ago, I introduced a friend to an M&A firm. His company was doing about $30 million in revenue and he was really hoping to sell for $50 million. In the end, he sold ...

Guest Post – Your SEO is Failing Because You Focus on Rankings

by admin on November 07, 2015

Tweet ***** Guest Post — I asked a good friend who is the CEO of a company that specializes in helping companies doing $1MM-$100MM in Revenue handle all their SEO, SEM, PPC, Re-Marketing, LinkedIn & FaceBook campaigns.   email me if your company needs help…  Cameron@CameronHerold.com ***** Although headlines can be too long and still get ...

Do you KAMP? Your Revenue Growth Depends On It…

by admin on October 08, 2015

Tweet In the early days building 1-800-GOT-JUNK?, we had a franchisee who was struggling.  They just weren’t getting enough work to cover their costs.  We knew that it was more about aligning their entire team and making a focused effort than it was about their territory not being lucrative enough.  We knew it was about ...

Mind Blowing Door Opener

by admin on June 26, 2013

Tweet   Six years ago I was speaking at the 20th anniversary of the Entrepreneurs Organization (EO) in Las Vegas. It is not unusual for people to come up after I present to say hello, ask questions, or ask for my contact info. Not a big deal and it usually doesn’t result in much more ...

Truth about Strong Companies and Rich Clients

by admin on February 01, 2012

Tweet This rings true even in recessions.  That’s where the old adage ‘cash is king’ in a recessionary market comes from.  Many companies saw the recession coming and moved into cash.  They were waiting for deals. They’ve been waiting for the market to turn. They’re also waiting to buy from you. Sell to them. They’ve ...

You’re Wasting Marketing Dollars

by admin on October 31, 2011

Tweet   WHY, WHY, WHY would you waste money on Yellow Pages advertising when virtually no one keeps their books, and those who keep them virtually never use them, they use Google search instead. Fridge Magnets used to be popular handouts for service companies like house painters, but now fridges are stainless steel – and ...

Saturate The Right Crowd

by admin on August 31, 2011

Tweet This is Marketing 101, but something we often need a reminder of: When I was 21, I had one of 800 franchises with the world’s largest house painting company, College Pro Painters.  My territory was 90,000 people and I was enthusiastic about marketing my services to all of them!  But in order to hit ...

So Called Social Media Experts!!!

by admin on July 05, 2011

Tweet   Be careful. Full stop. I’m kinda tired of hearing so many twenty somethings running around calling themselves ‘Social Media Experts’ and giving one of the reasons that they are as they are ‘Digital Natives’ having grown up with computers and social media. That’s crap. I was at a conference recently and heard Gary ...

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