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Category Archives: Recessions/Slowdowns

Refuse to Participate in Recessions

by admin on September 26, 2016

Tweet STOP IT! STOP IT! STOP IT! Stop complaining and stop making excuses. So what if the economy sucks? Yes, there is/was a recession. Yes, the housing market plummeted. I know. I get it. I read more news from multiple outlets than I probably should. As an entrepreneur and as a business coach, I don’t ...

Find Money Under Your Company’s 'Pillow' (Graphic Photo)

by admin on October 24, 2011

Tweet You’ve already got lots of products or services, so why not re-brand them or re-market them? For example, I sell leadership DVDs that are used by CEOs and their employees around the world. Once I started selling them as a package of four, DVD sales really took off. ‘The BackPocket Packet’ comprises ninety percent ...

Recession Tip: Watch Your Cash Flow

by admin on September 19, 2011

Tweet Look for all areas you can cut expenses, except advertising and marketing (if you cut those, you will not only see a slowdown, you’ll be causing it).  Really look for waste in your company and start cutting it fast anywhere you can. Cut the people you’ve been wanting to fire but didn’t have the ...

Recession Tip: Be Super Cheap

by admin on August 12, 2011

Tweet My grandparents were cheap—they were Scottish so they can blame their heritage (copper wire was invented by a Scottish guy who was trying to stretch a penny) – and they taught me to make do and reuse far before it was trendy to do so.  I learned from them at an early age how ...

Recession Tip: Hire Sales People

by admin on April 18, 2011

Tweet While all of your competitors complain about the economy, and spend their time reading every article that confirms their fears, go in the opposite direction. When companies start laying people off, the great employees fear for their jobs. If you’re hiring salespeople when everyone is laying them off, the positive buzz that you’re still ...

Recession Tip: Eliminate Competitors

by admin on June 07, 2010

Tweet Ray Kroc grew McDonalds from a few locations to the enormously powerful brand we all know and secretly crave. He had a particularly cut-throat saying about business: “When the competition is drowning, stick a hose in their mouths.” While that sounds brutal, Kroc understood that in a recession competitors leave themselves vulnerable. He knew ...

Refuse to Participate in Recessions

by admin on March 30, 2010

Tweet STOP IT! STOP IT! STOP IT! Stop complaining and stop making excuses. So what if the economy sucks? Yes, there is/was a recession.  Yes, the housing market plummeted.  I know. I get it. I read more news from multiple outlets than I probably should. As an entrepreneur and as a business coach, I don’t ...

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