by admin on November 28, 2012
Informed Pessimism is the point in your business that follows Uninformed Optimism. This is when youâ€™re not as excited as you once were. Coffee is helpful to get you started on your day.Â You are worrying at times. You arenâ€™t depressed or really scared â€“ but youâ€™re somewhere in between scared and excited.Â Youâ€™re just a little bit pessimistic now.
The great thing with this stage is that it prevents you from making careless mistakes from overly optimistic thinking. Youâ€™ve rounded the corner and have uttered the words, â€śOh shit!â€ť And unlike the first stage of Uniformed Optimism, you donâ€™t want to be talking to the media.
When youâ€™re at this stage and nervousness sets in, you want to start doing some planning!Â Some budgeting, too. When youâ€™re nervous, youâ€™ll make better and tougher hiring decisions. Youâ€™re going to be a lot more critical and discerning when youâ€™re interviewing an employee and making sure that these people have really done what they say theyâ€™re doing and not just learned it in a textbook.
When youâ€™re at Informed Pessimism you should be doing things like:
- Planning the next phase of your growth
- Strategic planning on how to make your future unroll
- Hiring – you’ll be more cautious and interview better
- Purchasing things like advertising â€“ youâ€™ll be careful with where you spend your money and how much you spend and you wonâ€™t over–buy advertising based on potentially exuberant sales forecasts.
When youâ€™re at Informed Pessimism, there are also some things you should avoid doing:
- Donâ€™t talk to the media or do speaking events.
- Donâ€™t work in roles where being excited would help you get a better result â€“ wait until things turn around emotionally for you.
- Remember these stages are cyclical, and soon you’ll be on to yet another stage.
For more information on this topic, check out: The Emotional Roller Coaster of Entrepreneurs.