Blog

Cameron's Coaching and Mentoring programs help smart companies grow and succeed. By enrolling, you'll gain unrivalled access to one of North America's most admired business minds.
« Back

PR Is Not Part of Your Marketing Department!

by admin on December 15, 2016

not-marketing

The popular misconception that PR should be considered a part of the marketing department is a big mistake. Public relations, in the way I’ve been doing it for 22 years, is a sales role and it needs to be treated accordingly.

It takes the mindset of a salesperson to excel at PR, wherein marketing & communication people are not wired the same as them.

When you think of PR as a part of sales, then the good ideas that you give to the content producers are freebies; which is a very popular sales tool.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

*

This blog is kept spam free by WP-SpamFree.

Join Cameron's CEO list and gain insider access.

Fast-track your growth & elevate your leadership

Join Cameron's CEO list, and get access to free exclusive content, special invitations to small private CEO events, and personal blog updates with tips and tactics to supercharge your life and business.

Sign Up For Blog & Free Tips