Work with the Press
by admin on March 01, 2012
In the early days of College Pro Painters, I learned to get media coverage to attract customers and employees due to the culture of the painting company I was running. While building 1-800-GOT-JUNK?, we worked hard to get written up by the media and bloggers.Â We told them about the tours weâ€™d take people on if they wanted to learn about our culture â€“ and they came.Â The more we told the media about our tours, the more people started coming to witness the awesome company culture theyâ€™d read or heard about.Â We fueled the buzz.
Iâ€™ve mentored companies like CanvasPop.com and Achievers (formerly I Love Rewards) leverage their culture and free press about their company to generate thousands of media articles.Â What have you been doing to generate free PR ?
For more information on this topic, check out:Â Generating Free PR.