Public Relations is a necessity for any growing business. When budgets are tight and there are other more urgent costs, hiring a glitzy PR firm can seem extravagant. The fact of the matter is most businesses probably already have all the tools they need internally to run their own PR strategy. This isn’t something I’m just making up. It’s the premise of a new book co-authored by Cameron Herold called Free PR. On this episode, I’ll be talking to Cameron about how he has helped thousands of businesses exploit free media opportunities and ditch expensive PR agencies.