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Category Archives: Free PR

PR Is Not Part of Your Marketing Department!

by admin on December 15, 2016

Tweet The popular misconception that PR should be considered a part of the marketing department is a big mistake. Public relations, in the way I’ve been doing it for 22 years, is a sales role and it needs to be treated accordingly. It takes the mindset of a salesperson to excel at PR, wherein marketing ...

Recession Tip: Get Noticed

by admin on July 11, 2016

Tweet The brilliant ad in a Jakarta shopping mall makes people look really creepy as fleas on a dog. While everyone is complaining and worrying about the economy, get out there by marketing and advertising.  Find fun ways to get noticed for free.  It drives me nuts when brands or people think they are ‘too ...

5 Steps to Get the Press to Talk About Your Biz

by admin on June 24, 2014

Tweet   If you’re doing good work, you’ll have good stories to share. One of the best ways to get these stories out—and to build awesome exposure for your company—is to get the media to cover your stories for free. That’s the essence of great PR. But just as with any business endeavor, good PR ...

The Glengarry Glen Ross Guide to PR

by admin on April 18, 2014

Tweet In the now famous scene from the movie Glengarry Glen Ross, Blake, a high- performing salesman played by actor Alec Baldwin, dresses down a team of under-performing salesmen complaining about their leads.   Towards the end of the profanity-laced lecture, Blake says, “These are the new leads. These are the Glengarry leads. And to ...

Measurable Metrics for Your PR Team

by admin on February 17, 2014

Tweet The typical PR person likes to write press releases, post them out to newswires, and say a little prayer to get your company’s stories in the media. And why wouldn’t they, if allowed? That’s the path of least resistance. You don’t have to talk to anyone and you can hide behind your desk. The ...

3 Free PR Hacks

by admin on January 15, 2014

Tweet When Ed Lee first started out in PR, he thought he’d “turn into a Machiavellian manipulator over night, artfully maneuvering the media into submissive yet glowing articles about [his] clients.” Then reality set in. Ed’s typical day now looks like this. “Get in, monitor for one client, monitor for another client, report the results ...

What to Say to Win Media Exposure

by admin on January 13, 2014

Tweet   Which would you prefer, a PR team that proactively prepares and calls potential news sources to pitch stories, or one that hides behind a desk sending passive emails and writing releases for newswires? Obviously, you’d want a proactive team member, but these are few and far between. Why? One word: fear. One of ...

Easy Steps to Turn PR Into a Profit Driver

by admin on December 08, 2013

Tweet When I say PR, what’s the first thing you think of?   Is it big companies trying to cover their butts like BP after the gulf oil spill? Is it brands doing crazy things like jumps from space to get attention? Is it spin doctors trying to hustle the masses? These are certainly aspects ...

How to Stop Wasting Money on PR Firms

by admin on October 14, 2013

Tweet For most companies, hiring a high-level PR team is expensive. Salaries can range anywhere from $60,000 to $160,000 according to the PRSA Job Center. Of course that’s if you’re building a team based on a traditional model that has layers of management and comfy salaries for what is often average output. Personally, I don’t ...

Hiring a PR Person? 10 Must Have Qualities

by admin on September 25, 2013

Tweet What has your PR team done for you lately? At one point, my team generated more than 5,200 media hits for one company over a six-year period. That coverage included mentions on The Oprah Winfrey Show, Dr. Phil, The Big Idea with Donny Deutsch, CNN, CNBC, and in Fortune, the Wall Street Journal, New ...

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