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Category Archives: Free PR

What To Say To The Media To Land Stories

by admin on October 01, 2012

Tweet What to Say to the Media I’ve found that this simple script works best to land Free PR and I’ve used it since 1986: Start with “Hi, my name is [Your Name].  Do you have a couple of minutes, I think I have a great story for you?”   The writer will say one ...

Key Steps For Your PR Sales Funnel

by admin on August 20, 2012

Tweet The Free PR Sales Funnel The number of calls you need to make before you land stories varies based on who you are, what your angle is, what’s happening in the news, and how accurately you’re targeting the writers. For example, your numbers will be horrible if you are calling writers who cover the ...

The Keys to Building an In-House PR Team

by admin on July 25, 2012

Tweet If  you’re reading this article, you’re probably interested in performing PR functions yourself, or in hiring team members to do so (or both). It will help you find the right people to execute the PR sales role in your organization, and secure free publicity for your company.Even though this falls under the category of ...

How To Pay In House PR Team

by admin on May 30, 2012

Tweet How To Pay Employees To Land Free PR From my experience, you need to look for junior level sales people just getting going on a career (i.e. their twenties).  This group is looking to gain experience, work for a cool company, have flexible schedules, and so forth.  So that being said – here is ...

Lead Generation for Free Press

by admin on May 21, 2012

Tweet Lead Generation to Land Free Publicity When thinking about where to get leads, I like to ask myself four questions related to Steven Covey’s “Begin With The End In Mind.” Where would you like to be covered? What trade journals do your clients read? What media outlets would give maximum exposure to your products, ...

Work with the Press

by admin on March 01, 2012

Tweet Work to secure awards and press coverage about all the great aspects of your company’s culture.  Get the press talking about you and potential employees will flock to your organization.   In the early days of College Pro Painters, I learned to get media coverage to attract customers and employees due to the culture ...

How To Pitch To Land Free Press

by admin on August 08, 2011

Tweet Pitching The Writer When you’re pitching your angle to the writer, you should have at least two or three options ready to go. That way, if they don’t like the first angle, or you can’t reposition it to fit their needs, you can sell them on a second or third story while you’ve got ...

Who’s Dressing You?

by admin on July 21, 2010

Tweet For the last couple of months Robert Graham Designs has been dressing me for all my speaking events, and social engagements where I’m around other CEOs and business people. Yesterday while attending a charity event in the city filled with Vancouver business elite I was asked 5 times where I got the shirt I ...

Go Ahead – Promote Your Blog Here…

by admin on March 08, 2010

Tweet I’d love to say that I was chilling out at Whistler and I came up with this brilliant idea to let you promote your blog here, but I cannot take credit. This will get you free PR. I learned about this idea from a great friend Gini Dietrich of The Fight Against Destructive Spin. ...

Who is Sponsoring You This Year?

by admin on February 11, 2010

Tweet I just realized how lucky I am.  Over the past twenty years that I’ve been a business coach, I’ve worked REALLY hard to build awesome companies, build great teams, and build the trust of entrepreneurs around the world. I was just getting ready to upload this photo and realized that these six companies are ...

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