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Category Archives: Free PR

Step 3 in Landing Free PR

by admin on January 27, 2010

Tweet   Here is the third step in getting free PR: Step 3.  Pick Up The Phone As a business coach and mentor, I talk to CEOs a lot, and all the time, whether it be personal, via email or even by phone. My most successful pitches with the media have come from using the ...

Step 2 In Landing Free PR

by admin on January 18, 2010

Tweet Here is the 2nd step on how you can get free PR: Step 2.  Know Your Target Every media outlet targets different types of readers or viewers.  When you’re pitching your stories to writers, keep their audience in mind and ask yourself these questions: Why will their audience care? Why will your story help ...

Mind Blowing Door Opener

by admin on January 15, 2010

Tweet Two years ago I was speaking at the 20th anniversary of Entrepreneurs Organization (EO) in Las Vegas. It is not unusual for people to come up after I present to say hello, ask questions, or ask for my contact info. Not a big deal and it usually doesn’t result in much more than a ...

All 5 Laptop Ad Spots Taken (more offers coming in)

by admin on January 11, 2010
Empower Leading Companies to Easily & Confidently Make Great Hiring Decisions

Tweet Pretty excited to get all these five brands on my laptop.  The first company’s stickers Media Temple arrived today. Here is the 5th (and final company) sponsoring my laptop in 2010.  Their clients know that the most substantial advantage over the competition is employees.  Hire Better Solutions helps exceptional companies distinguish themselves through the ...

Social Media is Unavoidable

by admin on January 09, 2010

Tweet This can either be a great tool for companies or a complete waste of time and energy.  I’ve been using social media for years and I know what fits for my company and what doesn’t.  I’ve spent time thinking strategically about how I can leverage components of it and what not to use it ...

Only 1 Spot Left (4 of 5 Laptop Ads Now Taken)

by admin on January 08, 2010

Tweet To days ago I decided to sell 5 spots on my laptop to 5 great brands to advertise on for 2010 (4 are already taken, only 1 left). Another company will be taking the back of my iPhone – so that’s now sold too. The most recent two brands to take spots are: 3rd ...

Get Your Company Brand & Logo Exposure (3 Spots Left)

by admin on January 05, 2010

Tweet First 5 (2 Sold – Now 3 left) great brands will get these spots… Want your company name & logo in front of thousands of entrepreneurs and business people throughout North America and occasionally globally this year? This year I’ll be speaking at more EO & YPO chapters than ever before.  I’m even speaking ...

Step 1 To Landing Free PR

by admin on December 16, 2009

Tweet   How do you get free PR? Here is the first step: Step 1: Know Your Angle There are some important questions to ask yourself in order to determine your angle: What is your story idea, and how will you pitch it to writers? When you started your business and tried to explainit to ...

Zappos Gets Culture

by admin on December 01, 2009

Tweet This post is from a guest blog post I wrote last week for McNeill Nakamoto a great Vancouver recruiting firm.  Jessica Rozitis kindly let me re-run it here. In October, I had the opportunity to visit the current cultural buzz factory ‘Zappos’ the billion dollar online shoe store. I got a unique opportunity to ...

What Department Is PR In?

by admin on November 19, 2009

Tweet There is a popular misconception that PR should be considered a part of the marketing department. Believing that story is a big mistake. Public relations, in the way that I’ve been doing it for 22 years, is a sales role and you need to treat it accordingly.  Typically, marketing & communications people are not ...

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