Tweet STOP IT! STOP IT! STOP IT! Stop complaining and stop making excuses. So what if the economy sucks? Yes, there is/was a recession. Yes, the housing market plummeted. I know. I get it. I read more news from multiple outlets than I probably should. As an entrepreneur and as a business coach, I don’t ...
Tweet You’ve already got lots of products or services, so why not re-brand them or re-market them? For example, I sell leadership DVDs that are used by CEOs and their employees around the world. Once I started selling them as a package of four, DVD sales really took off. ‘The BackPocket Packet’ comprises ninety percent ...
Tweet Look for all areas you can cut expenses, except advertising and marketing (if you cut those, you will not only see a slowdown, you’ll be causing it). Really look for waste in your company and start cutting it fast anywhere you can. Cut the people you’ve been wanting to fire but didn’t have the ...
Tweet My grandparents were cheap—they were Scottish so they can blame their heritage (copper wire was invented by a Scottish guy who was trying to stretch a penny) – and they taught me to make do and reuse far before it was trendy to do so. I learned from them at an early age how ...
Tweet While all of your competitors complain about the economy, and spend their time reading every article that confirms their fears, go in the opposite direction. When companies start laying people off, the great employees fear for their jobs. If you’re hiring salespeople when everyone is laying them off, the positive buzz that you’re still ...
Tweet Ray Kroc grew McDonalds from a few locations to the enormously powerful brand we all know and secretly crave. He had a particularly cut-throat saying about business: “When the competition is drowning, stick a hose in their mouths.” While that sounds brutal, Kroc understood that in a recession competitors leave themselves vulnerable. He knew ...
Tweet STOP IT! STOP IT! STOP IT! Stop complaining and stop making excuses. So what if the economy sucks? Yes, there is/was a recession. Yes, the housing market plummeted. I know. I get it. I read more news from multiple outlets than I probably should. As an entrepreneur and as a business coach, I don’t ...
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