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Tag Archives: Marketing

Recession Tip: Get Noticed

by admin on July 11, 2016

Tweet The brilliant ad in a Jakarta shopping mall makes people look really creepy as fleas on a dog. While everyone is complaining and worrying about the economy, get out there by marketing and advertising.  Find fun ways to get noticed for free.  It drives me nuts when brands or people think they are ‘too ...

Mind Blowing Door Openers

by admin on May 02, 2016

Tweet Two years ago I was speaking at the 20th anniversary of Entrepreneurs Organization (EO) in Las Vegas. It is not unusual for people to come up after I present to say hello, ask questions, or ask for my contact info. Not a big deal and it usually doesn’t result in much more than a ...

Do you KAMP? Your Revenue Growth Depends On It…

by admin on October 08, 2015

Tweet In the early days building 1-800-GOT-JUNK?, we had a franchisee who was struggling.  They just weren’t getting enough work to cover their costs.  We knew that it was more about aligning their entire team and making a focused effort than it was about their territory not being lucrative enough.  We knew it was about ...

Top 4 Strategies to Grow With Less People Faster

by admin on December 19, 2014

Tweet Years ago I realized that hiring people was a bad deal.  Don’t get me wrong, we need employees but often we can’t hire the most senior people we’d like, in all the roles we’d like to have them in.  We simply can’t afford to hire a complete, full time, A Level Team. So, if ...

The Keys to Building an In-House PR Team

by admin on July 25, 2012

Tweet If  you’re reading this article, you’re probably interested in performing PR functions yourself, or in hiring team members to do so (or both). It will help you find the right people to execute the PR sales role in your organization, and secure free publicity for your company.Even though this falls under the category of ...

Truth about Strong Companies and Rich Clients

by admin on February 01, 2012

Tweet This rings true even in recessions.  That’s where the old adage ‘cash is king’ in a recessionary market comes from.  Many companies saw the recession coming and moved into cash.  They were waiting for deals. They’ve been waiting for the market to turn. They’re also waiting to buy from you. Sell to them. They’ve ...

You’re Wasting Marketing Dollars

by admin on October 31, 2011

Tweet   WHY, WHY, WHY would you waste money on Yellow Pages advertising when virtually no one keeps their books, and those who keep them virtually never use them, they use Google search instead. Fridge Magnets used to be popular handouts for service companies like house painters, but now fridges are stainless steel – and ...

Saturate The Right Crowd

by admin on August 31, 2011

Tweet This is Marketing 101, but something we often need a reminder of: When I was 21, I had one of 800 franchises with the world’s largest house painting company, College Pro Painters.  My territory was 90,000 people and I was enthusiastic about marketing my services to all of them!  But in order to hit ...

Cancel the Reservations & Tee Times? Yes.

by admin on June 11, 2011

Tweet Taking a client or prospect out to dinner is pretty standard business.  If you want to grow business, you need to wine and dine clients, right?  Nothing radical about that concept. How could anyone poke holes in this centuries old business practice?  Well, a friend of mine recently challenged me on this and asked ...

What’s Unwavering Vision Mean?

by admin on December 15, 2010

Tweet A great example of 1-800-GOT-JUNK?’s Vivid Vision (formerly Painted Picture) in action was when one of our amazing marketing managers Andrea Baxter said, “Can you imagine our company name on Starbucks cups?” I thought she was kinda nuts for suggesting such an idea, but I didn’t say anything.  When she said, “Don’t worry about how ...

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