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Tag Archives: PR

Hire for Attitude, Train for Skill?

by admin on August 01, 2016

Tweet The old adage of, ‘hire for attitude, train for skill’ doesn’t work anymore. A good attitude can’t overcome a lack of skills, and when you’re growing at 100% revenue growth a year, you need the people that will get the job done right away. What should you do? I coach and mentor CEOs to ...

Recession Tip: Get Noticed

by admin on July 11, 2016

Tweet The brilliant ad in a Jakarta shopping mall makes people look really creepy as fleas on a dog. While everyone is complaining and worrying about the economy, get out there by marketing and advertising.  Find fun ways to get noticed for free.  It drives me nuts when brands or people think they are ‘too ...

The Glengarry Glen Ross Guide to PR

by admin on April 18, 2014

Tweet In the now famous scene from the movie Glengarry Glen Ross, Blake, a high- performing salesman played by actor Alec Baldwin, dresses down a team of under-performing salesmen complaining about their leads.   Towards the end of the profanity-laced lecture, Blake says, “These are the new leads. These are the Glengarry leads. And to ...

The Keys to Building an In-House PR Team

by admin on July 25, 2012

Tweet If  you’re reading this article, you’re probably interested in performing PR functions yourself, or in hiring team members to do so (or both). It will help you find the right people to execute the PR sales role in your organization, and secure free publicity for your company.Even though this falls under the category of ...

How To Pay In House PR Team

by admin on May 30, 2012

Tweet How To Pay Employees To Land Free PR From my experience, you need to look for junior level sales people just getting going on a career (i.e. their twenties).  This group is looking to gain experience, work for a cool company, have flexible schedules, and so forth.  So that being said – here is ...

How To Pitch To Land Free Press

by admin on August 08, 2011

Tweet Pitching The Writer When you’re pitching your angle to the writer, you should have at least two or three options ready to go. That way, if they don’t like the first angle, or you can’t reposition it to fit their needs, you can sell them on a second or third story while you’ve got ...

What’s Unwavering Vision Mean?

by admin on December 15, 2010

Tweet A great example of 1-800-GOT-JUNK?’s Vivid Vision (formerly Painted Picture) in action was when one of our amazing marketing managers Andrea Baxter said, “Can you imagine our company name on Starbucks cups?” I thought she was kinda nuts for suggesting such an idea, but I didn’t say anything.  When she said, “Don’t worry about how ...

Laptop Ad Space for 2011 (SOLD OUT)

by admin on December 09, 2010

Tweet Last year, I sold 5 spots for great B2B companies to advertise on my laptop.  We had a waiting list within days. Now, for 2011, there are three spaces available (2 have already sold for 2011, 1 spot is already taken for 2012).  The 6th space is donated to Kiva.org as I did last ...

Step 3 in Landing Free PR

by admin on January 27, 2010

Tweet   Here is the third step in getting free PR: Step 3.  Pick Up The Phone As a business coach and mentor, I talk to CEOs a lot, and all the time, whether it be personal, via email or even by phone. My most successful pitches with the media have come from using the ...

Step 2 In Landing Free PR

by admin on January 18, 2010

Tweet Here is the 2nd step on how you can get free PR: Step 2.  Know Your Target Every media outlet targets different types of readers or viewers.  When you’re pitching your stories to writers, keep their audience in mind and ask yourself these questions: Why will their audience care? Why will your story help ...

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