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Tag Archives: Publicity

What to Say to Win Media Exposure

by admin on January 13, 2014

Tweet   Which would you prefer, a PR team that proactively prepares and calls potential news sources to pitch stories, or one that hides behind a desk sending passive emails and writing releases for newswires? Obviously, you’d want a proactive team member, but these are few and far between. Why? One word: fear. One of ...

Key Steps For Your PR Sales Funnel

by admin on August 20, 2012

Tweet The Free PR Sales Funnel The number of calls you need to make before you land stories varies based on who you are, what your angle is, what’s happening in the news, and how accurately you’re targeting the writers. For example, your numbers will be horrible if you are calling writers who cover the ...

Lead Generation for Free Press

by admin on May 21, 2012

Tweet Lead Generation to Land Free Publicity When thinking about where to get leads, I like to ask myself four questions related to Steven Covey’s “Begin With The End In Mind.” Where would you like to be covered? What trade journals do your clients read? What media outlets would give maximum exposure to your products, ...

Step 3 in Landing Free PR

by admin on January 27, 2010

Tweet   Here is the third step in getting free PR: Step 3.  Pick Up The Phone As a business coach and mentor, I talk to CEOs a lot, and all the time, whether it be personal, via email or even by phone. My most successful pitches with the media have come from using the ...

Step 2 In Landing Free PR

by admin on January 18, 2010

Tweet Here is the 2nd step on how you can get free PR: Step 2.  Know Your Target Every media outlet targets different types of readers or viewers.  When you’re pitching your stories to writers, keep their audience in mind and ask yourself these questions: Why will their audience care? Why will your story help ...

Step 1 To Landing Free PR

by admin on December 16, 2009

Tweet   How do you get free PR? Here is the first step: Step 1: Know Your Angle There are some important questions to ask yourself in order to determine your angle: What is your story idea, and how will you pitch it to writers? When you started your business and tried to explainit to ...

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