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Building a World Class Culture Can Be Systematized.

Case Studies on Company Culture

Building a world class culture is by design, not luck. And it’s about the systems you put in place to turn your company into a magnet for great talent, more than it is about free perks. It’s about turning your company into slightly more than a business, and slightly less than a religion. Here are a few companies I’ve coached over the years – and the awards for culture they received after I started helping them grow…

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Ben Kirshner
Chief-Executive-Officer, NYC, USA

Elite SEM

I’ve coached their CEO & COO for 4 years - 2013 thru 2016

  • 2015- Entrepreneur Magazine – Best Workplace Culture – #1 in Large Company Category
  • 2014 – Crains NYC – Best Place to work in NYC
  • 2013 & 2014 Mashable – best tech company to work for in US
  • I coached 4 of their directors for a year in 2014
  • I led 3 of their Strategic Planning Meetings
  • Our focus was on: Vision, Operations, Execution, Meetings, Interviewing, People, Leadership, PR & Culture
  • Ad Age Best Places to Work 2017
  • #12 on Glassdoor Top CEO’s 2018 – Employee’s Choice
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Bob Glazer
Chief-Executive-Officer, Boston USA

Acceleration Partners

I started coaching their CEO and Exec team in late 2015… Their COO is in the COO Alliance

  • Great Place to Work®️ in Advertising and Marketing
  • Ad Age’s Best Places to Work 2016
  • Entrepreneur 360TM Best Entrepreneurial Companies in America
  • Fortune & Great Place to Work for Best Small and Medium Workshops
  • Fortune and Great Place to Work for Women
  • Fortune and Great Place to Work Flexibility
  • Entrepreneur Top Company Culture
  • Ad Age Best PLaces to Work 2017 .
  • #2 on Glassdoor TOP CEOs 2018 – Employee’s Choice
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Bobby harris
Chief-Executive-Officer, Tampa Florida

Blue Grace Logistics

I’ve coached their CEO for 4 years -
2013 thru 2017

  • 2014 – EOY Entrepreneur of the year in Florida
  • 2013 – Best Places to work in Florida
  • I have done ad hoc coaching sessions with 4 of their VPs over 4 years
  • I’ve led 1 Strategic planning session
  • I’ve led 2 Executive Training Sessions
  • I’ve Spoken at their Annual Conference
  • Our focus was on: VBisions, Leaderhips, Interviewing People, Culture, Meetings Strategic thinking, training, marketing & PR
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Tristan White
Chief-Executive-Officer, Brisbane, Australia

Physio

I coached their CEO in 2008, 2009

  • 2015: 4th Best Place Small & Medium Workplaces
  • 2014: No 1 Best place to work in  Australia
  • (100 Employees or less)
  • 2013 no 5 best place to work in Australia
  • 2012 no 8 best place to work in Australia
  • 2011 no. 19 best place to work in Australia
  • 2010 no 19 best place to work in Australia
  • 2009 No. 38 best place to work in Australia
  • Our focus was on:  Vision, Core Values, Operations and Culture
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Dean Gagnon
Chief-Executive-Officer, Vancouver, Canada

CityMax

I coached their CEO in 2008

  • 2009 ranked #2 – BC Business Best Places to Work (BC Business Magazine)
  • I did as hoc coaching with a few of their managers
  • I spoke at their company conferences and meetings
  • Our focus was on: Vision, People, Leadership, Training, PR & Culture
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Ken Sim
Chief-Executive-Officer, Vancouver, Canada

Nurse Next Door

I coached both their CEO and COO and was on their board 2007, 2008

  • 2009- Ranked #1 in BC
  • On top 50 BC business Best PLaces to Work – 2007,
  • 2008, 2009, 2011, 2012
  • Best SME Employer in Canada 2012 #9
  • Canada’s Best small and medium sized employers (PROFIT Magazine)
  • Canada’s most admired corporate cultures – 2011 – named best
  • I coached a few of their executive team
  • I taught them Franchising, PR, Operations, Interviewing, People Systems & Culture
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Razor Suleman
Chief-Executive-Officer, Toronto, Canada & San Francisco, USA

I love Rewards

I coached their CEO in 2007, 2008

  • 5 years on Best Places to work in Canada
  • 2013 best places to work in Bayt Area
  • I led their strategic planning
  • I led a reorganization & 35% reduction in staff
  • I taught them Operations,mExecution, People, Meetings PR and Culture
  • I helped them set up & train their pr team extensively
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Ben Thompson
Chief-Executive-Officer, Sydney, Australia

EI

I coached their CEO in 2012 & 2013

  • 2013 – Aon Hewitt Best Employer (in Australia & NZ)
  • Our focus was on Vision, Core Value, Operations, Strategy, People & Culture
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Paula manning
Chief-Executive-Officer, Houston, USA

Triad Resources

I coached their CEO in 2012 & 2013

  • 3x winner of Houston’s Best Places to work
  • Our focus was on: Strategy, People, Leadership, Operations, Re-org of team, PR and Culture
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Brian Scudamore
Chief-Executive-Officer, Vancouver, Canada

1-800-GOT-JUNK?

I was chief operating 2001-2007

  • With a massive focus on Culture from the day I started – I ran Operations, Sales, Marketing, PR, Franchising & our call center. I led our strategic Planning sessions, Retreats and most company meetings
  • 2006 Ranked #2 Best PLaces to work in Canada
  • 2004 & 2005 Ranked #1 Best Places to work in BC
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Alexander Yastrebenetsky
Chief-Executive-Officer

InfoTrust

I coached them in 2016 & 2017

  • They were awarded one of the 2017 Best Employer in Ohio Awards
  • Cincinnati Business Courier Best Places to Work Finalist 2016
  • Ad Age Best Places to work in 2017

Ready To Become The Next Case Study?

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The Miracle Morning for
Entrepreneurs: Elevate Your SELF to
Elevate Your BUSINESS

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

READY FOR EXPLOSIVE GROWTH AS AN ENTREPRENEUR AND ACCELERATED SUCCESS IN THE REST OF YOUR LIFE?

Hal Elrod’sThe Miracle Morning has helped redefine the mornings and the lives of millions of readers since 2012. Since then, careers have been launched, goals have been met, and dreams have been realized, all through the power of the Miracle Morning’s six Life S.A.V.E.R.S.

THESE SIX DAILY PRACTICES WILL FUEL YOUR EFFORTS TO CREATE AND SUSTAIN POSITIVE CHANGE IN YOUR LIFE.

Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light—alongside the Entrepreneurial Elevation Principles and the Entrepreneur’s Elevation Skills. These are essential skills that you need to create a successful business and personal life. Cameron Herold— Bestselling Author and a widely-respected expert on entrepreneurial mindset—brings his wisdom and insight to you using Hal Elrod’s powerful Miracle Morning framework.

DEVELOP A VISION FOR YOUR BUSINESS, AND BECOME THE INFLUENTIAL AND INSPIRING LEADER YOU WERE ALWAYS MEANT TO BE.

The principles and skills you’ll find in this book will help you to channel your passion and achieve balance in a remarkable new way. – Learn why mornings matter more than you think – Learn how to master your own self-leadership and accelerate your personal development – Learn how to manage your energy—physical, mental, and emotional – Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine – And much more… You’re already an entrepreneur. Now discover how to take your success to the next level by first taking yourself to the next level. The Miracle Morning for Entrepreneurs is your roadmap to masterfully building an empire with a powerful vision, utilizing your areas of personal genius, with the right team at your side.

Start giving your business and your life the very best opportunities for success, right now.

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Double Double: How To Double Your Revenue And Profit In 3 Years Or Less​

A step-by-step guide to enjoying the roller-coaster ride of growth — while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers — from creating a vision for the company’s future to learning how to generate free PR for a developing company — is squarely focused on the end goal: doubling the size of the entrepreneur’s company in three years or less. A down-to-earth action plan: Herold’s experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors — even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

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Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. 

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way and entrepreneur and business growth expert Cameron Herold can show you how. 

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. 

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers or how it will happen, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. 

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

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Free PR: How To Get Chased By The Press Without Hiring A PR Firm

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they’re saying:

“I think PR is the core for promoting any business. Public relations acquires customers! That’s what’s cool about this book.”

– Kevin O’Leary,  Shark on ABC’s Shark Tank

“The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you’ve been looking for.”

– Peter Shankman, Founder, Help a Reporter Out (HARO)

“Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it.”

– Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

“I told Cameron to write the book on generating free PR. I’m excited to see that he’s finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team.”

– Verne Harnish, Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

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Meetings Suck: Turning One Of The Most Loathed Elements Of Business Into One Of The Most Valuable

We all know that meetings suck, right?

You hear it all the time. It’s the one thing that almost everyone in business can agree on.

Except it’s not actually true… 

Meetings don’t suck.

We just suck at running meetings.   

When done right, meetings not only work, they make people and companies better.

In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar.

This book shows you immediately actionable, step-by-step systems that ensure that you and everyone in your organization improves your meetings, right away.

In the process, you’ll turn meetings that suck into meetings that work. 

In life, we always hear about people who’ve made huge decisions from their gut – without data.Today, I want you to make a decision, not only from your gut, but also from some data.  A decision that is only $12 per employee but will be priceless for your business.

Right now, your gut is telling you something is wrong with your company’s meetings.  You KNOW everyone complains about meetings.

People HATE going to them, they HATE running them, and they really have NO idea which meetings are truly necessary but they hold meetings simply because they think that is what they SHOULD do.

Even some of the smartest CEOs in the world complain about meetings – Elon Musk publicly told employees at Tesla & SpaceX to walk out of meetings if they weren’t being run properly.

I sent Elon a message saying that wasn’t going to fix anything – the key is to fix the root of the problem – NOT continue to ignore why meetings suck.

A Meeting is – Any phone call, video call or occasion where 2 or more people meet to discuss or work-through office topics.

Most employees on average spend 1-2 hours per day in meetings.

And likely, none of those employees – front-line staff or leaders – have had any training on how to attend meetings or participate in them, LET ALONE How to RUN THEM.

Consider this…

If the Average employee spends just 1 Hour per day in meetings – that’s 1/8th of their time.

If the Average employee earns $50,000 per year.

And they’re spending 1/8th of their time in meetings, that means you’re paying $6,250 dollars per year for just ONE employee to attend meetings.

The reality is, employees spend 1/8th of their time – and 1/8th of your company’s payroll – doing something they have literally NO idea how to do.

The Reality is…

95% of employees are booking & leading meetings – and they have NEVER been trained on how to run them.

95% of employees have had NO training on how to show up and participate in the meetings they attend daily.

And 95% of employees and companies have no idea what meetings are even necessary to hold.

Meetings CAN be hugely effective – IF you know how to run them

Meetings don’t SUCK, we just SUCK at running meetings. 

Investing $15 per employee – to help ensure the $50,000 a year you spend on them is an obvious and easy choice.

This could be the most impactful $15 you’ll ever spend and will save the company’s money, time and resources instantly.

Buying a copy of Meetings Suck for 100% of your employees and having them read it this month will have a huge impact on your company’s success.