People take action based on how they feel unless they are forced. In business, however, you are unlikely to force your customers to like your products. It is only accurate to say that purchasing decisions are made depending on how your product makes the customer feel, or should I say, how the customer feels about the product? You want that experience to be a positive one.
That is the principle used in marketing. The languaging that you use is only as successful as it is capable of influencing the feelings of the people targeted. Why then, would the positive effect be limited only to marketing?
Why would you opt to go negative with your clients and team members? When you say “No problem”, you choose to use two negative words in a row!
Both of those are negative words. Negative phrases, words or expressions pose several problems in any form of communication. For one, they can root a misunderstanding. Take the expression ‘No problem’ in its literal form, it leaves one wondering, was there supposed to be a problem? What problem? What’s their involvement? Are they whitewashing something?
It is meaningless to tell your clients or team what they don’t want to know. Rather, tell them what they want to know. Tell them what they need to know or what they are supposed to do.
Jack Daly suggests a better way to go about addressing your audiences: use phrases like “for sure”, “happy to”, “absolutely”, “my pleasure”, and more such positive words instead of the negative.
These words endear you to your listeners or readers. Naturally, such positive language tends to work in your favor. They dissolve the possibility of conflict, reduce defensiveness in other people and help improve communication. They portray you as a credible and respectable person and make it easier to drive your agenda home.
You are addressing your team or clients, you are calling upon them to take a certain action or accept a certain idea. The last thing you want is a bad image. The safest way to win them over is by taking a friendly line. Only positive language can create that picture.
Click here to learn more on leading powerfully! Email me to connect at Cameron@CameronHerold.com